Fresh Fruit Import

Case Background

With the rapid growth of Chinese consumers' demand for high-quality imported fruits, tropical fruits from Southeast Asia — such as durian, mangosteen, longan, and mango — have become increasingly popular due to their freshness and superior taste. However, traditional logistics models for fruit import often face challenges, including high damage rates during transportation and delays in customs clearance and distribution upon arrival, which significantly affect market delivery efficiency and sales performance.

Pain Points

High Damage Rates: Traditional transport methods lack full temperature control, leading to spoilage and loss of freshness.

Slow Customs Clearance: Complicated customs procedures and lack of cold chain priority channels delay the delivery.

Delayed Market Entry: The long logistics cycle results in missed peak selling periods.

Solution To address these issues, we have developed an efficient, temperature-controlled, and fast customs clearance logistics solution for fresh fruit import: Direct Southeast Asia Shipping Routes: Partnering with shipping companies to establish direct sea routes from Southeast Asia to China, significantly shortening transit time. End-to-End Cold Chain Transport: Utilizing advanced temperature-controlled containers with a deviation of no more than ±1℃, ensuring fruits remain fresh throughout the journey. Priority Clearance at Guangzhou Port: Collaborating with Guangzhou Customs to implement a cold chain fast-track clearance process, enabling immediate customs processing and release upon arrival. Efficient Distribution Network: Leveraging a nationwide cold chain logistics network to ensure rapid delivery to wholesale markets or e-commerce platforms.

Results

Damage rates reduced by over 50%, with significantly improved freshness and quality.

Market delivery accelerated by 3–5 days, capturing peak sales opportunities.

Customer satisfaction increased, helping importers enhance brand competitiveness and market share.

By integrating direct maritime shipping, full temperature control, and priority customs clearance services, we have successfully developed an efficient, safe, and reliable logistics solution for fresh fruit imports. Whether it's durian, mangosteen, or other tropical fruits, we ensure that every shipment arrives in the best possible condition and faster than ever before, helping every fruit importer gain a competitive edge in the Chinese market.

Let freshness arrive first.